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Course Description Core courses CPE 01 History and structures of broadcasting Overview of the development of the arts and sciences of broadcasting, from the essential discoveries of the 19th century to present day and from the first experimental programmes to present-day abundance. Broadcasting and the community, their relationships and mutual influences. Different concepts of broadcasting in the world: public, commercial, local, supra-national, etc. Structural organisation of broadcasting enterprises. Broadcasting unions and other international organisations. Possible evolution of broadcasting and its environment. The new information age? CPE 02 Legal aspects of broadcasting Essential international documents related to broadcasting. International telecommunications regulations. National and international aspects of intellectual property rights. Legal structure of broadcasting in different parts of the world. Relationships between broadcasters and national/international regulatory authorities. CPE 03 Broadcasting management Management techniques. Budget planning. Resource management. Organisational techniques. Efficiency analysis. Labour relations. Human resources management. Strategic planning. Programming. Managerial accounting. CPE 04 Aesthetics of broadcasting Television as a communicative art form. Historical and aesthetic relationships between idea and form. Aesthetic implications of the television language. Aesthetic theories and the art of television. Critical theories and the problem of meaning. Television v. film aesthetics. Impact of audio-visual information. Analysis of selected programme materials. CPE 05 Radio and television production management Production of programmes for radio and television; organisation, planning and management. Pre-production activities. Budget planning. Economic estimation according to type, production means and possible returns. Financial environment and sources. Planning of staff and facilities. Productivity criteria. Cost-effectiveness. Studio production. On-site recording. Live coverage. ENG and SNG operations. EFP operations. Coverage of Olympic Games and similar major events. CPE 06 Writing skills for radio and television Basics of person-to-person communication. Impact and reliability. Narrative structures. Picture and text synchronisation. Script analysis. Commentary. Political balance. Point of view, level and style as functions of the target audience. Constraints imposed by the subject v. constraints imposed by the media. Language and society. Organisation of written material. Writing of instructions and different reports. Directed practice in writing factual prose. CPE 07 Sports on radio and television Sport as an important segment of broadcast programmes. Basic rules of selected sports. Sports and the broadcasting audience. Obtrusive and unobtrusive styles of reporting. Live radio and television coverage of sports. Factual and technical commentaries and their organisation. Planning and preparation of sports coverage. Television coverage of essential sports. Special effects and their utilisation in sports casting. Digest reports of sporting events. Sports magazines. CPE 08 Marketing and advertising What is marketing and advertising. Marketing strategy. Programming schedule. Target group. Station image, station identification. Counter programming. Rating and share. Funding of a station. Role of advertising. Media research. Selling to the Public. Selling to the advertisers. Group project - develop a marketing plan for a new station. CPE 09 Ethical standards and responsibilities in broadcasting Ethical and moral standards applicable to broadcasting. Implicit and explicit criteria, including legal obligations, social responsibilities and self-regulation. Responsibilities of individuals, groups and organisations engaged in message origination, transmission and dissemination, particularly in the domain of news and current affairs programmes. Accountability of the broadcaster to the public. CPE 10 Television production techniques – I and II Visual styles. How to read the codes of moving pictures. Planning and preparation. Camera work. Shot composition. Perspective, mass, colour. Lighting requirements. Sound pick-up. Editing theory and practice. Sound and picture post-production methods and potential. Special effects in production and post-production. Post-production economics. Analysis of selected recorded material and material produced by students. CPE 10/1 is centred on single-camera and CPE 10/2 on multi-camera production. CPE 11 Cable, terrestrial and satellite communications and distribution systems Theory and practice of conventional and optical fibre cable communications. The impact of new cable technologies on radio and television. Cable contribution systems. Terrestrial communications. Analogue v. digital systems. Network management. Regional networks. Terrestrial emission systems. Coverage, quality of reception, value added services. Satellite systems. FSS and BSS services. CPE 12 New radio and television technologies and development trends in the electronic media Digital signal representation. Source encoding and decoding. Channel encoding and decoding. Data-rate reduction for audio signals. Digital Audio Broadcasting (DAB). Enhanced-definition television (EDTV). High-definition television (HDTV). Digital television broadcasting (DTVB). Media integration for production and post-production. Media integration for distribution and transmission. CPE 13 Television as a mass medium Various sociological aspects of television. Relationship between society and television. Significance of important programme genres (news, current affairs, talk shows, drama, soaps and sitcoms). Programme classification methods. Organisational aspects. Viewing behaviour. Consequences of the new media for the future open network television. CPE 14 News operations and news-making Broadcasting and news-casting. Writing for radio and television news. Relationship between electronic and print media. Creative handling of news stories, features and special interest items. Hierarchy of news values. Impact and reliability. Political balance. Objectivity and point of view. Access to information. Story composition. Shooting and editing for the news. Picture and text relationship. Commentaries and interviews. Regional and global news exchange systems. National and international news agencies. ENG and SNG operations. Specialised news channels. Practical realisation of news and feature stories and their analysis. CPE 15 Broadcasting technology Underlying principles that apply to the technical aspects of radio and television production tools. Sound and picture signals. Television standards. Analogue and digital video signals. Operating principles of main production equipment. Cameras. Video tape recorders. Telecines. Vision mixers and special effects. Television graphics. Lighting. Sound pick-up and recording. CPE 16 Psychophysical aspects of viewing and hearing Basic functional mechanism of the aural and visual systems. Processes of integrating images or sounds in the brain. Testing aural and visual perception. Psychophysical specifics of the aural and visual systems as a basis for the development of different broadcasting techniques. CPE 17 Fundamentals of interactive multimedia Programme, technical and business aspects of presentation, packaged and interactive multimedia. Content acquisition and display. On-line multimedia: the Internet and World Wide Web. Multimedia and interactive television.
Elective courses EPE 01 Audiovisual communication skills The personality of the communicator. Credibility. Behaviour in front of the camera. Voice poising. Interview. "Standupper". Make-up. Dress. Picture and commentary coherence in television. Role and behaviour of the moderator. Host and guest. EPE 02 Children’s programmes Influence of the media on children’s preparation for entry into society. Effect of radio and television on family interaction patterns. Treatment of social, class and racial differences. Music and the pop culture. Age groups and television programmes. Education and entertainment. EPE 03 Light entertainment programmes and music video Different forms of light entertainment programmes. Words and music. Rhythm. Punch and effect. Script preparation. Story line. Production and post-production. Special effects. Canned public reaction and its use. Live coverage of pop and rock concerts. Aesthetics of music videos. Story line and visual impact. Analysis of selected programmes. EPE 04 Picture origination Basic optical theory. Sensors. Signal processing in the camera chain. Colorimetry and its measurement. Quality assessment. Specific camera adjustments and measurements. EPE 05 Video tape-recording History of development. Basic magnetic theory. Theory of frequency modulation with a low carrier. Losses in the magnetic recording process. Video tape-recording formats. Servo systems. Time-base correction. Theory and practice of digital video tape-recording. Solid state and other tapeless recording methods and techniques. EPE 06 Audio engineering The nature of sound. The sound media. Sound pick-up. Sound control. Sound recording. Mixing and re-recording. Stereo. Surround sound. Multichannel sound. Companding systems. Special effects. Digital audio techniques. Recording of music. Sound on television. EPE 07 Documentary programme production Development of radio and television documentary programmes. Script preparation. Information and persuasion. Presentation methods and their selection. Interview. Planning and pre-production activities. Narrative strategy. Music. Visual equivalents. Different documentary forms: social, wildlife, arts and culture, etc. Documentary series. Analysis of selected programme material. EPE 08 Digital processing and compression techniques Digital representation of video signals. Multi-dimensional digital processing. Digital filtering. Bit-rate reduction theory and techniques. Digital compression for transmission and emission. Digital compression in the production area. EPE 09 Introduction to global television Television is changing from a nationally-linked industry to a globally-linked network. The technology, the regulatory aspects and the cultural and political implications will be investigated. EPE 10 Corporate and instructional programme production Corporate and instructional television goals, aims and means. Different audio-visual methods for the optimisation of communication. Specifics of corporate programmes. Script writing for corporate and instructional programmes. Levels and accessibility of concepts. EPE 11 Radio production theory Differences between the old radio and radio today. Editing. Writing/reading copy. Music programming. Station air checks. Documentaries. News. Features. Commercials. Promotion. Responsibility. The future of radio. EPE 12 Public relations The broadcaster’s relationship with the environment. Public relations as a tool to increase the broadcaster’s effectiveness. Public affairs and community relations. Internal communications. Promotion and marketing. Branding – finding uniqueness in one’s output.
Elective seminars SPE 01 Magazine format production Magazine concept. Script. Planning and preparation. Host and guests. Music selection and use. Selection of themes and approaches according to the objectives and the target audience. Visual identity. Informational value of the selected audio-visual approaches. Live inserts. Phone-in concepts. Audience participation. Practical production of one magazine programme. SPE 02 Drama production History of development of radio and television drama programmes. Selecting a script. Target audience. Casting. Ambience and impact. Studio or on-location shooting. Multicamera and single camera productions. Editing and post-production. Budget evaluation. Drama series and serials. Soap operas. Evolution of styles and approaches. Television drama and cinema. SPE 03 Radio programme concepts National and local radio. International broadcasts. Types of radio channels. Target audiences. Presentation of music. Radio news. Specialised radio programmes. Special interest and minority programmes. Role of the radio in developed and developing countries. Education by radio. Satellite radio. Practical production of a radio programme. SPE 04 Technical aspects of film for television The chemistry of film. Sensitometry. Film colorimetry. Film formats. Laboratory processes. Film reproduction in theatres and in television. Telecines. Specific aspects of films for television. SPE 05 Media and audience research methods Mass audiences and techniques to evaluate their assessment of broadcast programmes, their wants, needs, attitudes, opinions and behaviour. Different audience measurement techniques. Basics of statistics. Media and audience research as a fundamental tool for programming and scheduling. SPE 06 International standardisation methods and institutions Main international standardisation bodies (ITU, IEC, ISO, ETSI, etc.), their organisation and function. Role of broadcasters and broadcasting unions in the international standardisation processes. Procedures in the main standardisation bodies. Character and status of different standardisation documents. Procedures of development and adoption of standards. SPE 07 Broadcasting economics Financial structure of broadcasting organisations. Sources of income. Management and resources. Financial decision-making latitude at different levels of organisation. Effects of competition. Relationship between audience/revenue/programme expenditure. SPE 08 Distribution and sales of television programmes How to choose a project and a market. How markets differ and what to accentuate within each of them. Contracts and agreements. SPE 09 Programming and scheduling Importance of programming and scheduling. Different approaches. General, Middle-of-the-road or specialised programmes. Comparative study of leading European broadcasters. Competition and complementarity. SPE 10 Ars acustica The art of radio. Experiment in sound, from Arthaud to Cage. The limits of sound. Forgotten sound of silent movies. The civilisation of the picture. SPE 11 Transnational broadcasting Broadcast satellites and their footprints. Transnational coverage and transnational broadcasting. Programming aspects. Cultural aspects. Language aspects. Transnational v. national broadcasters. SPE 12 Journalistic techniques in live television Interview, talk show, interactive dialogue. Preparation. Reaction and improvisation (real and prepared). Establishing a relationship with the partner on stage. Co-operative and uncooperative partners. How to avoid being obtrusive. Time and timing. SPE 13 Regional, local and community radio Formats and concepts. Programming. Complementarity with national chains. Financing. Advertising and marketing. Identity and image. SPE 14 Data broadcasting Services which are embedded in regular radio and television broadcasts: teletext, RDS, etc. Concepts. Potential. Future expansion. SPE 15 Frequency planning and allocations Spectrum utilisation. National and international planning. Analogue and digital transmissions. International planning conferences. Band allocations. Channel allocations SPE 16 Specific audio and video measurement techniques Measurements on digital systems and equipment. Automated measurement systems. Recommended methods for measuring and assessing production equipment. Internationally recognised methods for the subjective assessment of sound and vision signals. Theoretical bases of subjective assessment techniques. SPE 17 Basics of dramaturgy Covers the basic principles of Dramatic Theory from Aristotle to the present day. Focus on the application of those principles in the creation of various modern broadcasting programmes. SPE 18 How to select a proper radio format The importance of the selection of the programming content of a radio station. Criteria to consider when choosing from several possible formats. Profitability of the proposed format. Examination of various methods to determine the appropriate format for a new station which has to offer a maximum impact and profitability. |