International Conference

DVB World 2006

Jurys Ballsbridge Hotel and Towers, Dublin, 1-3 March, 2006

The Challenge of Choice

Technical, legal and commercial aspects of DVB
presented by the experts

Digital Video Broadcasting has progressed at a pace unequalled by any other broadcasting technology since the introduction of radio broadcasting in the 1920s. The digitalisation of our networks has opened the possibility for the introduction of enhanced services including increased channel choice, improved standard television quality, high definition television and mobile television. This proliferation of possibilities has presented us with a myriad of opportunities. Terrestrial Broadcasters, Satellite and Cable Operators are faced with the dilemma of how best to integrate the new emerging possibilities into their existing services. Choice is the order of the day.

The DVB Project since its inception in the early 1990s has spearheaded all these significant developments and has provided a continuing service of information to the industry. In recent years, the annual conference ‘DVB World’ organised by the International Academy of Broadcasting has proved to be a vital element in this process of information, bringing together year-by-year speakers directly involved in the ongoing work. Firmly established in the annual calendar of essential industry events, it is an occasion not to be missed.

DVB World 2006 promises to be just as exciting as previous conferences with the emphasis on the choice offered dealing with the DVB worldwide situation, mobile television, MHP, DRM, HDTV and the future use of the terrestrial spectrum.

Jurys Ballsbridge Hotel and Towers,

Dublin, March 1-3

Day 1

13:00	Opening Session

13:00-13:15	Opening and Welcome Address
	George Waters (IAB)

13:15-13:45	Keynote address: "Being First with Digital HDTV"
	Speaker to be announced

13:45-14:00	Chair’s address:"The State of the DVB Project"
	Theo Peek, Chair DVB Project

14:00	Session 1: DVB Worldwide
	Chair: John Bigeni (DVB Asia Pacific Representative)

14:00-14:30	A Worldwide Review of DVB-T Deployments
	Alexander Shulzycki (EBU Strategic Information Services)

14:30-15:00	Going Digital in China
	Prof Du Baichuan (Academy of Broadcasting Science) TBC

15:00-15:30	DTT – The French Solution
	Jean-Pierre Lacotte (Thomson)

15:30-16:00	Coffee Break

16:00-16:30	The DVB plan in the Czech Republic
	Petr Vitek (CTV)

16:30-17:00	The transition to Digital in Latin America
	Liliana Nakonechnyj (TV Globo)

17:00-17:30	Digital Television in Africa
	Nolo Letele, (CEO of MultiChoice Africa) To be Confirmed

17:30-18:00	DVB-T Down Under
	Darren Kirsop-Frearson (The Bridge Network) To be Confirmed

Gala Dinner


Day 2

09:00-09:30	Keynote address: To be announced

09:30	Session 2: Moving On with Mobile TV
	Chair: Prof: Ulrich Reimers (Chair of DVB Technical Module, TUBS)

09:30-09:55	An Overview of DVB-CBMS
	Prof: Ulrich Reimers (Chair of DVB Technical Module, TUBS)

09:55-10:20	DVB-H Trials – A Global Snapshot
	Richard Sharp (Nokia)

10:20-10:45	Mobile TV – From Trials To Commercial Service
	John Cullen (O2)

10:45-11:15	Launching commercial DVB-H services in the United States
	Michael Schueppert (Crown Castle Mobile Media)

11:15-11:45	Coffee Break

11:45-12:15	An outlook on frequency spectrum, RRC06 and the Digital Dividend
	Daniel Sauvet-Goichon (TDF)

12:15-13:00	Telcos and Broadcasters – who's using whom?
	Panel Session
	John Cullen (O2)
	Richard Sharp (Nokia)
	Phil Laven (EBU)

13:00-14:00	Lunch

14:00	Session 3: What’s next for MHP?
	Chair: Graham Mills (Chair of DVB Commercial Module, BT)

14:00-14:30	The Italian Job
	Alberto Sigismondi (Mediaset)

14:30-15:00	A Roadmap for MHP
	Jon Piesing (Philips)

15:00-15:30	Licenses of MHP essential patents
	Helene Jay (Via Licensing)

15:30-16:00	Coffee Break

16:00	Session 4: DVB in an On Demand World
	Chair: Barry Flynn (Media and IT Services)

16:00-16:45	Panel Session:
	Ralf Schaefer (Thomson)
	Lieven Vermaele (VRT)
	David Gillies (Pace)

16:45	Session 5: The Never Ending Story - CPCM
	Chair: Anthony Dixon (Chair of DVB IPR Module, Pace)

16:45-17:10	CP - there is light at the end of the Tunnel
	Giles Godart-Brown (BSkyB), Chris Hibbert (Disney)

17:10-17:35	The challenge of choosing for more
	Leonardo Chiariglione (CEDEO:net)

(17:35-18:00)	RESERVED



Day 3

09:00	Session 6: HDTV – the New Age Begins
	Chair: David Wood (EBU)

09:15-09:40	Can we consider 1080p/50, 60?
	Speaker to be announced

09:40-10:05	Audio and Video Codecs for HDTV?
	Ken McCann (ZetaCast)

10:05-10:30	The manufacturers and market for HDTV displays
	Dietrich Westerkamp (Thomson)

10:30-11:00	Coffee Break

11:00-11:25	The HDTV set top box market – open or closed?
	David Gillies (Pace)

11:25-11:50	Plans for World Cup 2006 in HDTV
	Peter Biber (TPC AG) To be Confirmed


Closing Panel Discussion
	Chair: David Wood EBU


11:50-12:50	Should the limited terrestrial spectrum be better used for
	SDTV, HDTV or Mobile TV?
	David Crawford (Telecom Technologies Ltd)
	Helmut Stein (ISDM)
	Sylvain Audigier (TF1)
	An expert from TDF

12:50-13:00	Closing remarks of Chair and End of Conference

About the DVB Project

The Digital Video Broadcasting Project (DVB*) is an industry-led consortium of over 260 broadcasters, manufacturers, network operators, software developers, regulatory bodies and others in over 35 countries committed to designing global standards for the delivery of digital television and data services. The DVB standards cover all aspects of digital television from transmission through interfacing, conditional access and interactivity for digital video, audio and data. The consortium came together in 1993 to create unity in the march towards global standardisation, interoperability and future proofing.

To date, there are numerous broadcast services using DVB standards. There are hundreds of manufacturers offering DVB compliant equipment, which is in use around the world. DVB dominates the digital broadcasting world. A host of other services is also on-air with DVB-T, DVB-S and DVB-C including data on the move and high-bandwidth Internet over the air. Further information about DVB can be found at: www.dvb.org.

* DVB and MHP are registered trademarks of the DVB Project

About the IAB

The International Academy of Broadcasting (IAB) is an independent, non-profit, organisation dedicated to the arts and sciences of broadcasting. The Academy aims to create a forum where broadcasting professionals and students alike can exchange the knowledge and information that will shape the future of broadcasting. We are known as the organiser of numerous and exciting international conferences, seminars and workshops which offer to media professionals the chance to learn about the latest developments from the most authoritative presenters. Further information about the IAB available at www.iab.ch

DVB World 2006 is designed for both engineers and commercial practitioners interested in the new generation of digital media delivery.

For further information on the conference, registration and hotel booking details visit the following web sites:
www.iab.ch or www.dvb.org

Conference Coordinator: Ms. Claire Reynolds
E-mail: seminar@iab.ch
Telephone: +353 87 2097770
Fax: +353 (0) 1 2899412